I find that when I go into most stores I feel like I am being pushed into stereotypes. For example, the girls side of the store is full of pink and purple clothes because apparently they are “girl” colours. These stereotypes are limiting girls and forcing them into a confined box. Gap’s new clothing line is trying to change just that.
Here is a bit of information from the website and a video:
What I think is really awesome is that Gap is donating $250 000 to Girls Inc, and every purchase from the collection contributes to the goal. Girl Inc is an international charity “Inspiring all girls to be strong, smart, and bold.”
I also think it is good that Gap has a good balance between marketing and social good. Obviously Gap will be making money off of these clothes but I think it is excellent that they are also making a statement.
Here are some of my favourite shirts from the collection:
What Gap is doing is really great and is going to inspire a lot of girls to be themselves!
Thanks for joining me on my journey to change the world!